A challenge well stated is a challenge half-solved

Challenges we help you overcome

“Our website and blog are not generating enough leads. I want to generate more leads”

Many businesses recognize themselves in this, or they don’t know about it because they can’t find a way to track this. Many clients come to us because their content isn’t generating qualified leads, sales, booked demos, or trial sign-ups. Even if they get traffic.

“I’m spending too much time on creating content. And I don’t know whether it’s moving the needle or not. It feels like the content isn’t good enough”

As we mentioned above. Most marketing leaders and CEOs simply don’t know if their blog content generates any business. So they’re firing blindly with their blog content. It’s not uncommon that they can see which blogs have the highest number of page views - but to see which blog generated the most conversions and sales, that’s when things get challenging for them. 

Also, some clients have complained that they’re spending too much time editing our rewriting content from freelancers or agencies. The main reason for this is that the writers lack an in-depth understanding of the value proposition, differentiator and pain points the solution helps solve. Overcoming this issue requires implementing a new approach, one centered around interviews rather than self-research.

“When people are searching for our solution, they find our competitors higher than us on the rankings. We aren’t ranking high enough.”

This is a common one - and one that you should proactively address. Billions of people search on Google every day, if you don’t claim your share of that opportunity, your competitors for sure will. 

Our goal is always to outrank your competitors - both direct competitors and SEO competitors. That’s why we conduct a thorough competitor analysis as soon as possible to identify opportunities we can capitalize on.

“I’m the only person and don’t have the resources to consistently create and publish content. I need someone to run the content for us.”

Unfortunately, smaller marketing teams often face overcommitment and the need to delegate content to an agency that doesn’t need micromanagement. 

Our process involves strategizing, crafting content in alignment with your brand voice, publication, driving traffic, and delivering conversion reports.

“We get several leads. But they are not qualified leads and only waste our sales team's time. They never have the intent of becoming a customer. I would say we lack in the quality of our leads”

This is a big differentiating factor to why clients choose to work with us. Our approach to lead generation is to capture the demand rather than trying to create the demand. We focus on keywords with buyer intent which means creating content that attracts prospects who are actively looking for solutions in your category, or have a pain point and are on the hunt to find a solution to their problem. 

That’s what we recognize as a qualified lead. A lead generated from our content knows about your product and what differentiates you from other alternatives. Depending on the conversion goal, the demo call will be much more effective and you won’t have to spend time convincing them how your solution helps them. 

“We only run paid ads and as soon as we stop the spending we see that everything stops, and now that the financial times are tough we still need new qualified leads coming in. We need a more sustainable channel without having to pay for each click.”

We help build an organic content strategy to generate sustainable leads without relying solely on paid ads. Don’t get us wrong, paid ads can be very valuable, and we use it as part of our strategy, but that’s not the core of our service. We create a customer acquisition channel that compounds over time without having to increase ad spend.