According to Hubspot, about 88% of companies that do SEO plan to increase or maintain their investment this year. They also mention that SEO blogs have the highest ROI of any marketing channel, along with social media and influencer marketing. 

If you’re looking for a quick straightforward answer to whether it’s worth it to you, answer these questions:

Are potential customers searching for what you sell or do? 
Are your customers searching for problems related to what your business helps solve?
If your answer is “yes” to one or both of the questions above, then SEO is likely worth it to you. SEO blog content is a cost-effective way to generate tons of brand awareness, traffic, and sales for your business.
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You can access Hubspot's “State of Marketing Trends 2023” report here.

With paid advertising, you invest in other platforms. With organic, you invest in the creativity of other people. That’s why you don’t have to pay more as your target audience grows. And when these potential customers decide to click on your link, it comes at zero cost, unlike paid advertising where you pay-per-click.

Ask yourself this. Who is most likely to make a purchase or take action; someone who is randomly scrolling through social media or someone who is actively searching for something related to your product or service?

SEO also plays a crucial role in positively impacting your paid ads by increasing the discoverability of your brand, product, and/or service. This can be for potential customers who are delaying making a purchase but search for your products or services later.

The results of SEO can be compared to investing in an index fund, the results compound over time. The main difference is that it takes months and not years.

SEO is one of the most important marketing channels to invest in early since it becomes a growth flywheel. And that takes time.

If agencies are telling you that they can rank you in first place in Google within a month, we’d consider that a red flag.

The exact timeline for major gains differs depending on your site’s history and the competitiveness of your niche. But we can with confidence say that most clients see major improvements after month 3 and game-changing benefits after month 6.

Experienced SEO and Content Marketing professionals typically command annual salaries ranging from €100,000 - €140,000. On top of that, they usually require access to costly software tools, in order to act as a consultant.

That’s not all.. In addition to this, you’ll need a team of content writers to consistently produce blog posts, and a dedicated content manager to oversee the content production.

Add the time and cost spent on recruitment as well. All while not guaranteeing success.

We provide you with top-tier SEO strategists and writers at a fraction of the cost. No minimum commitment from your side either. We have a battle-tested process in place so you don’t have to create them from scratch.

A lot of agencies are jack of all trades, but master of none. Offering SEO, paid media, PR, and much more. Relying on outdated techniques such as keyword stuffing, buying links, and writing solely for search engines and not for people. Which ultimately jeopardizes your website’s long-term performance, turning it into a ticking time bomb with penalization around the corner.

They recognize they can’t provide Google with the one thing it craves the most, high-quality content, and lots of it.

And on the other side, a lot of content writers excel at crafting sentences, however they may lack the expertise required to effectively target and conquer high-value keywords that can drive significant revenue.

Why settle for someone who can only handle half the job? Is the solution to hire one agency for content and one agency for SEO consultancy? That would only cause friction and unfortunately double your costs, with less outcome.

We bridge the gap between content and SEO, delivering enhanced content that talks to humans and satisfies search engines. Ensuring your content ranks high and appeals to your target audience.

Start by booking a free introduction call where we’ll dive into your business and identify growth opportunities.