SEO-Focused Content Marketing
for B2B & B2C SaaS Companies

We help SaaS brands create a sustainable customer-acquisition channel by blending SEO insights with high-quality content, to help navigate uncertain financial times and secure long-term ROI and growth.

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Our proven process

We have a four-step process that guarantees that our clients get results

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What our customers say

"Our business has seen some great impacts by working with Exceed. Not only has their approach to SEO and content marketing been invaluable in nurturing quality leads and driving conversions, but it also contributed to a 300% increase in traffic. They have been extremely professional and opened new areas and possibilities we wouldn't have thought of on our own. "

"The team at Exceed is outstanding. Their knowledge, skill, and energy are boundless and their content creation is always on point. The team is a joy to work with and they deliver exceptional value time after time"

“With Exceed’s extensive SEO work, we’ve gained analytical insights into customer behavior which we’ve been able to leverage in other marketing and sales-related activities. We can easily see which topics and what kind of content performs well, which gives us a lot of data on what’s most relevant to our ideal customers.”

Our service combines


SEO Optimization

Evergreen and data-driven SEO strategies focusing on high-buyer intent keywords.

  • Checkmark Generate traffic and conversions
  • Checkmark Dedicated Project Manager and Slack channel
  • Checkmark Rank for keywords that drives growth and business
  • Checkmark Build valuable email lists

Content Creation

Topical experts who know how to write. We provide a complete package from content creation to uploading the articles to your CMS.

  • Checkmark Scale up your content production
  • Checkmark Expert technical writers
  • Checkmark Engaging articles your readers can trust
  • Checkmark Optimized for humans and search engines

Link Building

Link Building and Digital PR that establishes your brands' authority and boosts your website's visibility.

  • Checkmark All links are acquired organically
  • Checkmark Get mentioned by well-established brands' in your industry
  • Checkmark We DON'T buy links
  • Checkmark Dedicated professional link-builder


Tailored Google ads strategy based on data-driven SEO insights, crafted by experts.

  • Checkmark Full alignment with SEO strategy to amplify results
  • Checkmark Unique landing pages that are optimized for conversions
  • Checkmark High buyer intent keywords
  • Checkmark Dedicated PPC specialist
The top traffic source for all websites is organic search (HubSpot, 2022) (1600 x 900 px)

"The top traffic source for all websites is organic search"

Search Engine Journal

"49% of marketers report that organic search has the best ROI of any marketing channel"


"B2B companies generate double the revenue from organic search than any other channel"


"8 out of 10 B2B buyers prefer to be the ones to initiate contacts with vendors"

Truth in the numbers

Google search is the most powerful marketing channel for B2B companies, averaging an impressive 53% share of revenue generation.

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You invest in SEO content marketing if...

You want to generate more and better leads

You want to increase your lead-to-customer ratio

You want to increase your customers lifetime value

You want to expand your business online presence

SEO + High-quality content
= Organic growth 

Did you know that B2B companies generate double the revenue from organic search (Google) than any other channel?

We make your brand exceed on Google by blending SEO insights with high-quality content targeting "money" keywords that drive sustainable growth.

We help you leverage the biggest customer acquisition channel in the digital world. 


Are you ready to exceed?

Let's discuss your needs in more detail to discover how we can help you boost your organic growth.

You can also contact us via the form and we will get in touch with you immediately.

Common questions

Why SEO Content Marketing?

According to Hubspot, about 88% of companies that do SEO plan to increase or maintain their investment this year. They also mention that SEO blogs have the highest ROI of any marketing channel, along with social media and influencer marketing. 

If you’re looking for a quick straightforward answer to whether it’s worth it to you, answer these questions:

Are potential customers searching for what you sell or do? 
Are your customers searching for problems related to what your business helps solve?
If your answer is “yes” to one or both of the questions above, then SEO is likely worth it to you. SEO blog content is a cost-effective way to generate tons of brand awareness, traffic, and sales for your business.

You can access Hubspot's “State of Marketing Trends 2023” report here.

PPC vs Organic

With paid advertising, you invest in other platforms. With organic, you invest in the creativity of other people. That’s why you don’t have to pay more as your target audience grows. And when these potential customers decide to click on your link, it comes at zero cost, unlike paid advertising where you pay-per-click.

Ask yourself this. Who is most likely to make a purchase or take action; someone who is randomly scrolling through social media or someone who is actively searching for something related to your product or service?

SEO also plays a crucial role in positively impacting your paid ads by increasing the discoverability of your brand, product, and/or service. This can be for potential customers who are delaying making a purchase but search for your products or services later.

When can I expect to see results?

The results of SEO can be compared to investing in an index fund, the results compound over time. The main difference is that it takes months and not years.

SEO is one of the most important marketing channels to invest in early since it becomes a growth flywheel. And that takes time.

If agencies are telling you that they can rank you in first place in Google within a month, we’d consider that a red flag.

The exact timeline for major gains differs depending on your site’s history and the competitiveness of your niche. But we can with confidence say that most clients see major improvements after month 3 and game-changing benefits after month 6.

Why choose Exceed instead of hiring in-house?

Experienced SEO and Content Marketing professionals typically command annual salaries ranging from €100,000 - €140,000. On top of that, they usually require access to costly software tools, in order to act as a consultant.

That’s not all.. In addition to this, you’ll need a team of content writers to consistently produce blog posts, and a dedicated content manager to oversee the content production.

Add the time and cost spent on recruitment as well. All while not guaranteeing success.

We provide you with top-tier SEO strategists and writers at a fraction of the cost. No minimum commitment from your side either. We have a battle-tested process in place so you don’t have to create them from scratch.

Why is Exceed a better choice than other agencies?

A lot of agencies are jack of all trades, but master of none. Offering SEO, paid media, PR, and much more. Relying on outdated techniques such as keyword stuffing, buying links, and writing solely for search engines and not for people. Which ultimately jeopardizes your website’s long-term performance, turning it into a ticking time bomb with penalization around the corner.

They recognize they can’t provide Google with the one thing it craves the most, high-quality content, and lots of it.

And on the other side, a lot of content writers excel at crafting sentences, however they may lack the expertise required to effectively target and conquer high-value keywords that can drive significant revenue.

Why settle for someone who can only handle half the job? Is the solution to hire one agency for content and one agency for SEO consultancy? That would only cause friction and unfortunately double your costs, with less outcome.

We bridge the gap between content and SEO, delivering enhanced content that talks to humans and satisfies search engines. Ensuring your content ranks high and appeals to your target audience.

How to get started?

Start by booking a free introduction call where we’ll dive into your business and identify growth opportunities.