Discovered on Google. Recommended by AI.
Proven in pipeline.
We're a founder-led SEO and GEO agency for B2B SaaS. We build search and AI visibility that targets buyers who are actively comparing and deciding — and turn that visibility into pipeline, demos, and revenue.
Semrush Agency Partner · Google Partner · 100+ Successful SaaS SEO Programs · 30-day rolling contracts
Discovered on Google. Recommended by AI.
Proven in pipeline.
We're a founder-led SEO and GEO agency for B2B SaaS. We build search and AI visibility that targets buyers who are actively comparing and deciding — and turn that visibility into pipeline, demos, and revenue.
Semrush Agency Partner · Google Partner · 25+ B2B SaaS clients · 30-day rolling contracts
Trusted by growing B2B SaaS companies
Trusted by growing B2B SaaS companies
Trusted by growing B2B SaaS companies
Today, I want to give a huge shoutout to Exceed, hands-down the best SEO agency focused on SaaS that I’ve ever worked with.
In the past, I’ve thrown away thousands of euros on things that didn’t work, not because the agencies weren’t good, but because they weren’t immersed in the SaaS world like Exceed.
Read more↗
Alex Roggero
Co-Founder & CMO
What we do
Complete organic growth programme. Built for B2B SaaS pipeline.
We run your full organic growth programme as one joined-up system — SEO strategy, content, link building, and AI search visibility working together, not handed off between three separate services.
One team focused on a single outcome: organic visibility that fills your pipeline.
Revenue-first SEO
Content engineered to show up when buyers are actively searching, comparing, and closing in on a decision.
GEO & AI search
We make sure you show up when buyers ask ChatGPT, Perplexity, and Google AI Overviews which tools to consider. Included in every engagement as standard.
Strategic link building
We build links that improve your rankings, grow your domain authority, and get your brand cited in AI search results.
Before working with Exceed, we saw Google as just another traffic source. Now it's our most reliable revenue channel — at 40% of our paid acquisition cost.
Lars-Michaël Paqvalén
CEO & Founder · Buildbite
The search landscape today
Your buyers search across more channels than ever before.
When a buyer is evaluating tools, they don't just Google it. They ask ChatGPT, check Perplexity, read AI Overviews. We make sure your brand shows up — and gets recommended — across all of them.
Step 1
Capturing every buyer searching on Google
Google drives the majority of high-intent B2B search traffic. We make sure you own the keywords buyers use when they're actively comparing tools and ready to talk to sales — so that traffic flows to you, not your competitors.
Step 2
Recommended when buyers ask AI what to use
More buyers are skipping traditional search and asking AI directly. When they ask Perplexity "what's the best tool for X", we make sure your brand comes up — cited, trusted, and linked. These visitors arrive already sold on you.
Step 3
In the conversation when buyers ask ChatGPT
ChatGPT is now a buying research tool. Buyers ask it for recommendations, comparisons, and shortlists. We build the content and authority signals that put your brand in those answers — so you show up whether buyers search on Google or ask an AI.
Step 1
Capturing every buyer searching on Google
Google drives the majority of high-intent B2B search traffic. We make sure you own the keywords buyers use when they're actively comparing tools and ready to talk to sales — so that traffic flows to you, not your competitors.
Step 2
Recommended when buyers ask AI what to use
More buyers are skipping traditional search and asking AI directly. When they ask Perplexity "what's the best tool for X", we make sure your brand comes up — cited, trusted, and linked. These visitors arrive already sold on you.
Step 3
In the conversation when buyers ask ChatGPT
ChatGPT is now a buying research tool. Buyers ask it for recommendations, comparisons, and shortlists. We build the content and authority signals that put your brand in those answers — so you show up whether buyers search on Google or ask an AI.
Why exceed
Structurally different
not just differently positioned.
30-day rolling contracts
No 6 or 12-month lock-ins. Our average client stays 18 months because of results, not contracts.
Earned retention
Founder-led throughout
Josef and Eddie work your account directly, bringing 20+ years of combined B2B SaaS experience to every strategy call, every deliverable, every month.
No bait-and-switch
Buyer-first content
We prioritise content that targets buyers already comparing and deciding. This is also what gets cited in AI search. One strategy, two channels.
Decision-stage focus
AI search included as standard
We make sure you show up when buyers search on ChatGPT, Perplexity, and Google AI Overviews. No extra charge, no separate service.
Built in, not bolted on
From €5,000/month
Full team of strategists, writers, editors. Comparable agencies charge $8–15K for equivalent scope.
Transparent pricing
Pipeline-first reporting
We report on SQLs, demos, pipeline value, and organic CAC. Traffic appears as context, not the headline.
Decision-stage focus
Exceed helped us understand what was actually possible with organic search. They don't talk about traffic — they talk about pipeline.
Rachel Thomson
VP of marketing · Willo
Client results
Visibility that became qualified pipeline.
171 SQLs
from organic · 11 months · from zero
Awaio · Workplace Management
We booked 6+ demos from both Google and ChatGPT Search in under a month — and we're now seeing demand from markets we weren't even targeting.
Niclas Eglinger
Co-founder & COO
€275K
Attributable ARR pipeline 11 months
Buildbite · Construction SaaS
Before Exceed, we saw Google as just another traffic source. Now it's our most reliable revenue channel.
Lars-Michaël Paqvalén
CEO & Founder
347 SQLs
from organic · 12 months
Crono · AI Sales Automation
Finding an agency like Exceed isn't easy.
In a few months we're seeing high-quality leads and real ROI.
Alex Roggero
Founder
Hear it from them
Don't take our word for it.
Rachel Thomson
VP of marketing · Willo
Lars-Michaël Paqvalén
CEO & Founder · Buildbite
Kaisa Soininen
CEO & Founder
How we work
Clear process. Starting where buyers decide.
Step 1
Customer research
Sales interviews, Gong calls, win/loss data — before any keyword tool is opened.
Step 1 — Customer Research
Step 2
Keyword and prompt strategy
Every keyword and AI prompt filtered by one question: does ranking here reach a buyer who is actively evaluating?
Step 2 — Keyword and prompt strategy
Step 3
BOFU content
Competitor alternatives, comparisons, category pages. 4–6 articles per month, 3,000 words each.
Step 3 — BOFU content
Step 4
Links & AI search presence
We build links through outreach to high-authority sites, and make sure you show up in AI search tools at the same time.
Step 4 — Links & AI search presence
Step 5
Pipeline reporting
Monthly: demos, SQLs, pipeline value, organic CAC. No vanity traffic reports.
Step 5 — Pipeline reporting
How we work
Clear process.
Starting where buyers decide.
Step 1
Customer research
Sales interviews, Gong calls, win/loss data — before any keyword tool is opened.
Step 2
Keyword and prompt strategy
Every keyword and AI prompt filtered by one question: does ranking here reach a buyer who is actively evaluating?
Step 3
BOFU content
Competitor alternatives, comparisons, category pages. 4–6 articles per month, 3,000 words each.
Step 4
Links & AI search presence
We build links through outreach to high-authority sites, and make sure you show up in AI search tools at the same time.
Step 5
Pipeline reporting
Monthly: demos, SQLs, pipeline value, organic CAC. No vanity traffic reports.
Step 1 — Customer Research
Step 2 — Keyword and prompt strategy
Step 3 — BOFU content
Step 4 — Links & AI search presence
Step 5 — Pipeline reporting
Who we work with
We’re not for everyone
Start a conversation
Good fit
B2B SaaS at growth stage with a defined ICP and sales motion
Marketing measured on pipeline, SQLs, and organic CAC — not traffic
Willing to share sales call recordings and customer research
Looking to build organic alongside paid, not instead of it
Wants to show up on Google, ChatGPT, Perplexity, and AI Overviews
Values rolling contracts and monthly accountability
Not the right fit
No established product-market fit or repeatable sales motion
Primary goal is traffic volume, not qualified pipeline
Needs top-of-funnel traffic volume before anything commercial
Wants to hand off to an agency on a 12-month contract and step back
Not willing to invest time in customer research upfront
Needs a generalist agency across all marketing channels
Learn from our work
See how we think, work, and deliver results.
Founded 2023
Málaga & Stockholm
100+
Successful SEO campaigns for SaaS businesses
Frequently asked
Questions we get on most discovery calls.
Do you really not require a minimum contract?
Yes — 30-day rolling, always. You can leave with one month's notice. Most clients stay considerably longer, but that's their choice based on results, not a contractual obligation.
How quickly will we see results?
It depends on your domain authority and competitive landscape. BOFU content targeting low-competition buyer keywords can rank within weeks. We'll give you an honest projection in the audit based on your specific situation.
Who actually does the work — founders or a team?
Both. Josef and Eddie lead strategy and quality review across every engagement. We have a team of specialist strategists, writers, and a dedicated link builder — but nothing goes out without founder sign-off.
Is GEO / AI search visibility included, or an add-on?
Included in every engagement — not an upsell. We structure all content to earn AI citations, run GEO citation outreach alongside link building, and track AI-referred traffic as a distinct channel in monthly reports. You don't pay extra for AI visibility because our content strategy already produces it.
How do you measure success?
Monthly pipeline reports covering: demo requests by channel, SQLs, pipeline value, organic CAC vs. paid, and close rate for organic leads. Traffic and rankings appear as context — not as primary KPIs.
What do you need from us to get started?
Access to your sales team for research interviews, GSC and GA4 read access, and Gong calls or equivalent if available. We front-load research so we're not guessing about your buyers.
Traffic is great. Revenue is better.
Book a free audit. We'll review your BOFU gaps, AI search visibility, and what's holding back your organic pipeline.
Book a free audit
No lock-in · No minimum · Semrush Agency Partner · Google Partner
Free SEO & GEO audit
Keyword gaps, BOFU opportunities, AI citation coverage — with a custom action plan.
Free
No commitment
Revenue-First SEO + GEO retainer
BOFU content, link building, GEO citation outreach, and monthly pipeline reporting across Google and AI.
Starting at
€5,000/month
30-day rolling
